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Internationally, the influence of brands such as Lululemon, PE Nation, Kenzo, Off-White, that are represented by celebrities and through social media, have kept Activewear in the public eye, fuelling the rate of this progression.“Having understood the concept of Activewear as a lifestyle trend, technical fabrics play an important role as they enable one to easily adapt to different environmental settings, making it cross functional and long wearing,” says Sunishka Goenka, Creative Director, Myraid Activewear. “The textile industry is drastically shifting to futuristic fabrics which are not only functional but also focus on longevity and usability. Hence, Activewear brands have an upper-hand because their products are designed to perform, resist and sustain. Also, consumers have become more conscious and sustainable in their approach to invest in brands that offer products with longer shelf life.”According to Rishabh Oswal, Executive Director, Monte Carlo Fashion Ltd., which launched its activewear brand ‘Rock It’ last year finds the concept of activewear to be comparatively new for India. “Today, a significant number of people are motivated by good health and a fit life drives on various platforms. The activewear segment has emerged and is potent to tremendous growth in the years to come. Growing at a steady CAGR of 23.7 percent, the segment took a leap from Rs. 24,000 crore to Rs. 37,000 crore between the years 2014 and 2016. According to forecasts, the segment will grow at a CAGR of 11.3 percent by 2021,” he shares.

Favouring online route over the traditional retail and standalone stores as the latter still do not service all towns and cities, he says, “Our consumers are everywhere and currently online is better suited to deliver than offline retail.”“Activewear with power branding is constantly used to create a striking look with mass appeal which enhances a brand visibility and brand recall to add an essence of brand luxury,” she says.Indian denim brand Mufti has announced its expansion into the footwear category with a multi-fold strategy including the launch of its latest Autumn Winter footwear collection. Over the past two decades, Mufti has redefined the stereotypes of mainstream fashion and now is extending the same ethos in bringing an alternative choice in footwear which is fashionable yet comfortable. The company’s expansion into the footwear segment is a result of the company’s in-depth research highlighting the rising demand for trendy footwear in the casual segment for men.Over the last 12 months, Mufti has launched a select range in its top 100 stores to gauge consumer sentiment

Ancestry is inspired by the evolving face of the new age Indian who is self-assured, professionally competent and curious to discover new paths. The brand’s offering, encompassing women’s apparel & accessories, home furnishings, and other lifestyle products, is constantly evolving and is in line with international trends, and yet interestingly rooted in Indian heritage and crafts.“Sports goods were the highest selling category with a total of eight lakh pairs of shoes sold across the country during the sale,” the statement added.Towards diversification of textiles exports, 12 markets in Vietnam, Indonesia, South Korea, Australia, Egypt, turkey, Saudi Arabia, Russia, Brazil, Chile, Columbia and Peru have been identified.

Created with an eye on the environment and a heart that beats for Mother Earth, the brand is now setting a new benchmark in the industry by going green.An exclusive Indian distribution partner of iconic global brands?Bequest Group, Managing Director, Gaganmeet Singh?said,?“Luxury is all about a bespoke experience and personalization and creating tattoos on leather is an artisanal process. We are glad to have showcased this unique technique of tattooing on the Berluti Venezia leather to our patrons in India. The activity was insightful and interactive at the same time that gave a chance to the luxury connoisseurs to get involved in the nuances of tattoo making on leather at this unique Berluti event.”The result has been a number of established brands entering into this segment as well as emergence of dedicated athleisure brands to capitalise on this growing popularity. This has led to a growing scene of competition in the category, compelling brands to exercise rigorous innovations in their product categories.
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